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On January 26th, 2020, our dear friend, Kobe Bryant, his daughter, and seven others died in a helicopter crash. Our company is deeply saddened by the sudden passing of our partner and more importantly friend. In 2011, when the company launched, we were a small company looking to make our name in the sports drink market. With the help of Kobe Bryant we reached that goal. In 2014, Bryant invested $6 million in our company. With his investment we were able to multiply our sales by 40. From the beginning of our partnership, Bryant was committed to getting us to the next level. His vision aligned with ours, to become the number one sports drink in the world. With his sudden passing, we are making a vow to continue his legacy. We are donating $24 million to his Mamba and Mambacita Sports Foundation. More than anything, Kobe Bryant was a man dedicated to inspiring the net generation, and we want to help continue that effort.

Miguel Bryant is our MVE or Employee of the Month. Bryant grew up in Saratoga, Wyoming to a big family. He is one of 8 children, his parents are both farmers. Bryant graduated from University of Alabama in 2010, and decided to move to New York City in 2011. He joined the team in 2012 as an assistant and is now the Director of Advertising. He decided to apply to work for the company when it was still in the development stages, and has stayed through the expansion of the company. Bryant said that his favorite part of working for BodyArmor is the sense of community. He knows he can trust his bosses and co-workers to help him in anyway no matter how big or small. Bryant was the main leader in connecting us with numerous professional athletes such as Kobe Bryant, Megan Rapinoe, Mike Trout, etc. Bryant recently led BodyArmor’s biggest ad campaign to date. As a result of his great campaign, the company was able to partner with The Coca-Cola Company to become their flagship sportsdrink. We are incredibly proud of Miguel Bryant and look forward to working with him for a long time.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.