Kobe Bryant

On January 26th, 2020, our dear friend, Kobe Bryant, his daughter, and seven others died in a helicopter crash. Our company is deeply saddened by the sudden passing of our partner and more importantly friend. In 2011, when the company launched, we were a small company looking to make our name in the sports drink market. With the help of Kobe Bryant we reached that goal. In 2014, Bryant invested $6 million in our company. With his investment we were able to multiply our sales by 40. From the beginning of our partnership, Bryant was committed to getting us to the next level. His vision aligned with ours, to become the number one sports drink in the world. With his sudden passing, we are making a vow to continue his legacy. We are donating $24 million to his Mamba and Mambacita Sports Foundation. More than anything, Kobe Bryant was a man dedicated to inspiring the net generation, and we want to help continue that effort.